![]() Using Reels Insights, you can see patterns and understand different spikes in engagement that affect your visibility on the platform. That way, you can create higher-quality content that gets even more engagement and followers. ![]() Need help creating a Reels strategy? Read Why and How to Use Instagram Reels to Market Your Shopify Store to learn more. #Scratched 1 million off my checklist three years ago how to# Cross promote contentĬross-promoting involves posting similar content across various social media channels. It’s a tactic used to save time and resources. It’s also effective at increasing brand awareness and growing an audience on Instagram. Mobile users are spending an increasing amount of time with video and entertainment apps, with video content on social media platforms accounting for the biggest increase. Whether it’s a short-form video or lengthy tutorial, you want to improve the reach of your Instagram content. Justin Bieber’s holiday dance challenge is a great example of successful cross-posting. During the 2020 holiday season, the Canadian singer posted the same dance challenge on both TikTok and Instagram. On TikTok, his video short received 9.8 million likes. The same content on Instagram received 4.8 million likes. ![]() He was able to get in front of more people just by posting the same video on two different platforms. Nadya Okamoto, founder of lifestyle period brand August, has found that TikTok naturally cross-pollinates to Instagram and YouTube. She says in an interview with Modern Retail, “As we’ve grown on TikTok from August, we’ve also grown to 175,000 followers on Instagram.” Actively posting on multiple platforms has “affected our overall cost of acquisitions to be super effective,” allowing the brand to steer away from paid media as a main acquisition channel.
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